“The cooking show is in french is that a problem?”
How naming the limit upfront turned into a review process.
The question
The message arrived with the question already in it
Before any brief:
The cooking show is in french is that a problem?
Les Aliments Roby, a Québec producer of premium meat and seafood, needed a 15-minute French-language cooking segment edited: a salmon and mango recipe, cooked by two French-speaking chefs, for a piece intended for regional broadcast. Our answer, sent the same day:
We are reviewing the link you sent and our French is not advanced, but if you send us the recipe in writing, we can edit the video with your confirmation.
The decision
A shared process for getting the details right
The recipe came in writing, and the partner checked language and on-screen spelling before final approval. We corrected the notes and returned the work for confirmation.
What we delivered
Twenty rounds of revision, closed at five stars
The 15-minute cooking segment used the partner's After Effects template, with colour work, music and ingredient overlays. It closed at five stars after twenty rounds of revision. The language review was agreed from the outset. A second order followed a week later: a 30-second intro with a new high-resolution logo and a 4K render for that asset. Current revision terms are agreed in each scope; this historical engagement is not an offer of unlimited rounds.
The lesson
Say the constraint out loud
The lesson is not specific to French. It is what happens when you tell a partner exactly where your limit is, instead of quietly working around it and hoping nobody notices. Say the constraint out loud, and the partner can help you solve it, which is exactly what happened here, one spelling correction at a time.
Where it stands
Still live, still doing its job
The video is still live on the brand's website, three years on.
Source: our correspondence from May to July 2023 and the public review. The piece was intended for regional broadcast; the channel and air date have not been corroborated and are not claimed.
What you would get
The limit, named first
This partnership began with a limit named out loud, and the work was better for it. The Free Audit works the same way: what we would change, what to expect, and a no if the answer is no. Request yours.