How the craft works
Editing, audio, thumbnails, retention and channel strategy, taught rather than teased.
Nine routes through the library, in order
Solve one problem end to end: nine guides, each an ordered route across the shelves.
Your first proper video, start to finish
A route from a workable setup to a finished, clearly packaged video, with the filming and editing decisions in order.
One filming day, a month of content
Plan a useful batch of footage and adapt it into a realistic publishing schedule. This route covers the decisions that make one shoot serve several outputs.
Reading the numbers without folklore
Read the measures that matter to your goal, check what they can tell you and turn the findings into the next brief.
Sound, from room to master
Start with the room and microphone, then work through the mix and delivery checks. Each step gives the next one better material to work with.
Filming lessons with instruments
For music educators: a lesson where the instrument must be heard truly, the hands must be seen, and the teaching must survive the edit.
Product on camera
For shops and makers: the product range that looks like one shop, on the feed, in the listing and in the unboxing.
Thumbnails, hooks and the first three seconds
Make the promise clear in the thumbnail, title and opening, then test how well the video delivers it.
Working with BUBI: how a partnership runs
What to expect before you commit and after you start: how briefs, revisions, decisions and endings work here, in writing.
Ads that earn their budget
From awareness stages to creative testing, in the order a media budget meets them.
The library, in one index
Seven shelves to browse by discipline, each with a highlighted way in. Pieces bylined BUBI are the studio's shared filming craft; the rest carry the founder who wrote them.
Planning
Deciding who your content is not for
A clear audience includes boundaries. Naming the needs a video will not serve helps you choose its level, language and purpose.
basic
highlighted
A strategy that has never rejected anything
A useful strategy helps you choose what to pursue, what to leave and why.
intermediate
A formula beats a calendar
A calendar tells you when you are late, not what to make; the unit worth planning is a repeatable form.
intermediate
Researching your niche without a budget
The gap you are looking for is usually a subject that is covered badly.
basic
Filming
Filming next to a window
Daylight is free, flattering and completely unsupervised. The problem is that it will not be the same light in forty minutes.
basic
highlighted
What happens on a studio day
A shoot includes setup, checks, repeated takes and waiting. Knowing what each stage is for makes the day easier to navigate.
basic
Why wardrobe decides whether a series looks like one
Clothing does two jobs: whether you can finish a video later, and whether twelve uploads read as one series.
intermediate
Filming so you can repurpose later
Repurposing is settled on the shoot day, long before an edit begins.
intermediate
Sound
Can your audio be saved?
Decide what can be reduced, what a repair may damage and when a new recording is the better answer.
basic
highlighted
Why your audio is quiet on YouTube
If your upload sounds quiet, check the source, mix, export and playback settings before simply raising the level.
intermediate
Why your video sounds echoey
Bring the voice forward and listen to the room. Microphone distance, direction and treatment can all change the balance.
basic
What mastering does that turning it up does not
Mastering is a decision about where the recording is going, which is why one video can need more than one version.
intermediate
Editing
The mistakes to catch before post-production
Six recording faults that can make repair uncertain or expensive, and the checks that help prevent them.
basic
highlighted
Why your edit feels slow
A fast cut can feel like wading and a slow one urgent, and the difference is whether anything is changing.
basic
Why a short cut from a long video fails
A short is a different form, not a smaller portion of the same one.
intermediate
What colour grading does
A grade is several operations running at once, and most of them are invisible on purpose.
basic
Packaging
Thumbnails are chosen at fingernail size
A thumbnail needs to work at the size people meet it. Check the idea on a phone, among the other choices on the page.
basic
highlighted
Playlists, chapters and pinned comments
Treat your channel as a curriculum rather than a feed, and three free tools stop being housekeeping.
basic
Burned-in captions or platform captions
Burned-in captions cannot be switched off, and the text in them is a picture rather than a caption track a platform can correct, translate or search; the format decides which you use.
intermediate
A description is not a menu
Make the main next step easy to find. Keep supporting links where they serve a clear purpose.
basic
Growth
Why nothing is moving on your video
A stalled edit needs a named next action. Check the production work, missing inputs and review decisions before guessing where the delay sits.
basic
highlighted
What a channel audit should contain
A useful audit explains what is working, what needs attention and the order in which to act. Scores can help if their meaning is clear.
intermediate
Why your ad looks good and sells nothing
A good-looking advert still needs to do the job it was made for. Start with the result, then judge the craft against it.
advanced
Feed and Story are two assets
Prepare the formats your campaign needs, so the buyer has suitable creative for each agreed placement.
intermediate
Working together
Is a free audit just a sales call?
A useful free assessment gives you something specific to act on, whether or not paid work follows.
basic
highlighted
Who decides what
Agree which decisions you keep, delegate or make together. The aim is fewer unnecessary approvals and a clear route for the ones that matter.
basic
Per video, monthly or retainer
Compared on what each model does to the behaviour of the people involved, the choice is much easier.
basic
What result are you expecting?
Agree the result before filming. It changes what the edit protects, how the piece is packaged and what it asks the viewer to do.
basic
Apply it to your channel.
The Free Audit identifies what to keep, what to change and where to start on your own channels.
Start the Free AuditStart with the Free Audit
Send a link to your work.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The guides, in one list:
Your first proper video, start to finish · 8 piecesOne filming day, a month of content · 8 piecesFilming lessons with instruments · 8 piecesProduct on camera · 6 piecesSound, from room to master · 9 piecesThumbnails, hooks and the first three seconds · 7 piecesReading the numbers without folklore · 8 piecesAds that earn their budget · 6 piecesWorking with BUBI: how a partnership runs · 9 pieces