Fractional creative department

The creative department you do not have to hire

When your content has outgrown the ad-hoc workflow, we carry the production load; you keep the voice.

Built forexpert-led YouTube brands and creators.
Before you talk to anyone

The week that made you start looking.

Handing over the edit only moved the work: now you brief, chase and check.

What changes

We run the loop, not one step in it.

Footage lands and the pipeline starts without a nudge from you.

Every round of notes quietly rewrites your voice.

What changes

We write your rules down before we cut anything.

Colour, pacing and phrasing follow the rules we wrote with you, so our taste never quietly replaces yours.

You are the only one who knows how any of it is meant to look.

What changes

We take the standard out of your head.

Once written down it survives a change of editor, studio or season.

None of these is an editing problem, which is why hiring a better editor never fixes them.

How a London piano school grew from 22,000 to 181,000 subscribers

The channel was an archive that happened to be good. Turning it into something that brought students to the school changed almost every decision downstream, starting with one that had nothing to do with video.

See the casework →

How Foodess nearly tripled its output without changing how it looks or sounds

Most case studies open with something broken. This one cannot. The brief was to change nothing and carry more, which is the harder of the two.

See the casework →

Your videographer and our editor spoke. You did not have to.

Three partnerships, and the one boundary that decides which messages reach you. Technical matters go to the specialists. Ownership questions come to you.

See the casework →
How that gets made

That took four decisions, made in one place.

01
What it is for:
every edit starts from the outcome you need.
Read more: defining the goal →
02
How it is made:
pacing, sound and colour are chosen for the viewer you are trying to keep.
Read more: video post-production →
03
How it is found:
titles, thumbnails and packaging are decided with the edit, in one sitting.
Read more: thumbnails →
04
What happens next:
the numbers are read, discussed and turned into the next brief.
Read more: analytics and reporting →

The thread through all four: your essence goes into the algorithm, not the other way round.

Before and after

What leaves your plate

Editing nights eating the days that grow the channel.

A share-ready pipeline, held to one standard.

Audio that sounds different on every video.

Mixed to a stated loudness target, and not an opinion louder.

Thumbnails decided at the last minute.

Tested styles, chosen before the edit locks.

Nobody owning the calendar.

A rhythm set by strategy, and reported against.

A different hand on every file.

One team holds the standard, so the tenth video looks like the first.

How much stays yours

Five levels, one question: how much should leave your plate?

Channel Fit & Growth Sprint

A focused diagnosis, and a produced sample. Both sides find out whether this works.

See this level →

Creator Channel Support

Your thinking hours back, your standards kept.

See this level →

Education Brand Content Engine

A repeatable content engine, built around how you teach.

See this level →

Sales-Led Growth Retainer

An embedded creative department, connected to production, marketing and sales.

See this level →

Partner Brand Growth System

A bespoke growth system across content, campaigns and social.

See this level →
Who would be doing it

Two founders, no account layer.

One of them proves a thing can be done. The other makes it happen the same way the fiftieth time.

In partnership with
with the filming teams behind them.
The Free Audit

Send the link. We will tell you what we see.

We come back with what we would change and the result to expect. The audit is built for channels already publishing consistently; if you are not there yet, that is the first thing it will tell you. Partnerships start at £1,000 a month.

A bare domain, a full URL or a channel link.
Received. We reply in writing, usually within three working days.
That did not send. Try once more, or write to us instead.

A person reads the channel and writes the audit by hand: a considered read typically takes three working days. That is the usual shape, not a promised turnaround. We use these details only to reply to you: no lists, no lurking.

What you will get

A fit snapshot: where your channel stands, and whether we are a match.

Two to three opportunities: specific, prioritised, yours to keep.

A recommended next step, even if that step is not us.

The audit is free and commits you to nothing: nobody follows up with a call you did not ask for.