Fractional creative department

The creative department you do not have to hire

When your content has outgrown the ad-hoc workflow, we carry the production load; you keep the voice.

Built forexpert-led brands and established creators.
An editing timeline open on a laptop screen
Before you talk to anyone

The week that made you start looking.

Handing over the edit only moved the work: now you brief, chase and check.

What changes

We run the work from footage to delivery.

Footage lands, and the next thing you usually see is a cut.

Every round of notes quietly rewrites your voice.

What changes

We agree the creative direction before the first cut.

The decisions are captured as we work, so every round of notes starts from what was agreed.

You are the only one who knows how any of it is meant to look.

What changes

We take the standard out of your head.

Written down, it survives a change of editor, studio or season.

Briefing, coordination and shared standards need an owner, too.

How a London piano school grew from 22,000 to 181,000 subscribers

A teaching archive became a channel built around enquiries for the school. The case records subscriber growth and how it was reached.

See the casework →

How Foodess nearly tripled its output without changing how it looks or sounds

Foodess already had a recognisable voice. The brief was to carry more of the production in that voice.

See the casework →

Your videographer and our editor spoke. You did not have to.

Three partnerships, one boundary: technical matters go to the specialists; ownership questions come to you.

See the casework →
How that gets done

Four decisions behind the work.

01
What it is for:
every edit starts from the outcome you need.
Defining the goal →
02
How it is made:
pacing, sound and colour are set for the viewer you want to keep.
Video post-production →
03
How it is found:
title and thumbnail are decided with the edit, in one sitting.
Thumbnails →
04
What happens next:
the numbers are read, discussed and turned into the next brief.
Analytics and reporting →

The thread through all four: your voice goes into the algorithm, not the other way round.

Before and after

What leaves your plate

Editing nights eating the days that grow the channel.

The days go back to growing the channel.

Audio that sounds different on every video.

Every video sounds like the last.

Thumbnails decided at the last minute.

Thumbnails ready with the video.

Nobody owning the calendar.

A publishing schedule shaped by your priorities and results.

A different hand on every file.

A named team that stays on your files.

How much stays yours

How we begin, and how much we take on.

Channel Fit & Growth Sprint

A reading of your channel and a paid sample, to see the work and whether we work well together.

See this layer →

Creator Channel Support

Your hours back, your standard held.

See this layer →

Education Brand Content Engine

A repeatable content system, built around how you teach.

See this layer →

Sales-Led Growth Retainer

An embedded creative department, connected to production, marketing and sales.

See this layer →

Partner Brand Growth System

Content, campaigns and social, planned and run together.

See this layer →
Who would be doing it

No account manager between you and the founders.

One of them proves a thing can be done. The other makes it happen the same way the fiftieth time.

In partnership with
and the crews behind them.
The Free Audit

Send the link. We will tell you what we see.

The Free Audit is for brands and creators already publishing regularly. Monthly partnerships start at £1,000; the paid sample is quoted separately.

A bare domain, a full URL, a channel link or an ad library link.
Received. We reply in writing, usually within three working days.
That did not send. Try once more, or write to us instead.

Your audit usually arrives within three working days. We use your details only to reply to your enquiry.

What you will get

✓

What is working, what could improve and whether we can help.

✓

Two or three priorities, with the reason for each.

✓

A recommended next step, even if that step is not us.

There is no obligation to continue. We only arrange a call if you ask for one.