Analytics and reporting
A short document you have already read by the time we speak, then a call where the numbers get argued into decisions.
The short version
Is this for you? For dashboards you never open and reports that end in silence. Not yet if the channel is too new to have said anything; without a fair volume of traffic, a monthly read reports noise, and we would rather wait for signal.
What leaves your plate. The reading and the meeting both: a short document shaped by the goal you set, delivered on a call because a number on its own is only a number, with half the resulting actions carrying your name, not ours.
What starts working. A monthly document you have already read by the time we talk, an action list split honestly between both sides, and a next cycle built out of what the last one taught.
The smallest way in. A free audit: three fields, and a written reading back, usually within about three working days. It commits you to nothing.
What to read next. The five levels to see where this fits, or the casework to see it done.
Where this stops being a dashboard nobody opens
The report is shaped by the answer you gave in the first meeting
If the expected result was enquiries, the first page is what the invitation took and where it took it. If it was awareness, the first page is somewhere else entirely. Everything a platform can count is available to anybody with the password; choosing the handful of numbers that answer your stated question, and leaving the rest out, is the part that needs somebody who knows the brand.
It is delivered by call, because a number on its own is only a number
The document goes out first, so nobody is reading it for the first time while being talked at. The call is where the inference gets argued: this section held people and that one lost them, the comments have started mentioning the sound, here is what we think it means, here is the strongest other explanation we could not rule out, and here is what we would do next. A reading is offered as a reading rather than as proof of cause, and a thin month is marked provisional instead of argued into a story. Written for the record, spoken for the decision.
Half the actions have your name against them
Every report ends with a list split between the two sides. Ours might be a different opening or a new cover concept. Yours might be a second angle at the next shoot, or a fortnight spent on the subject the comments keep asking about. Saying what happened without saying what to do about it is half a job, and it is the cheaper half.
The monthly survey is anonymous, deliberately
Asked directly, most people are far too polite to mention the thing that would actually help. So the monthly review is short, optional, anonymous and scored: communication, quality of the work, scope, and anything you wish we also did. Every response is read one at a time, and a change prompted by one partner's answer gets applied to every partnership, including the ones that never raised it.
What gets read, and where the reading goes
What actually gets read
Which sections were rewatched and which lost people. What the invitation took, and from which video. Click-through on each cover variant. Watch time against the length we chose on purpose. And the comments, which are read rather than counted, because whether anybody mentions the sound is a finding no dashboard will hand you.
How a page of the report is built
A graph, an observation, an inference, and an action. Every page. Plus an overview at the front and a page at the back naming next month's focus, which is the page that becomes the following plan. Numbers are watched weekly; the reading happens monthly, on a call.
What it feeds
Repurposing takes its shortlist from here, since the rewatched sections are the ones worth cutting again. The plan takes its next formula. The comparisons take their next question. A report that ends in a folder instead of in the next fortnight's work has failed at the only thing it was for.
A number without its reading is a number, and the reading is the part that decides what happens next month.
So it is read aloud, because a figure sent on its own gets filed on its own.
What changes for you
A short monthly document you have already read by the time we speak, an action list divided between the two sides, and a next cycle that starts from what the last one taught.
Related: Defining the goal · Content systems and planning · A/B testing · Your project manager
Before strategy is discussed, we read the channel: what it publishes, what it promises and where the two part ways. The audit comes back in writing, so the first call starts from evidence rather than introductions.
Request your free audit.
Three fields, and a written reading back: a fit snapshot, two or three prioritised opportunities, and a recommended next step.
A person reads the channel and writes the audit by hand: a considered read typically takes three working days. That is the usual shape, not a promised turnaround. We use these details only to reply to you: no lists, no lurking.
What you will get
A fit snapshot: where your channel stands, and whether we are a match.
Two to three opportunities: specific, prioritised, yours to keep.
A recommended next step, even if that step is not us.
The audit is free and commits you to nothing: nobody follows up with a call you did not ask for.
The casework shows all of this done.
The case studies are the same work with the numbers, the sources and the dates attached.
See the casework →