Analytics and reporting
A short report sent before the call, with findings, limits and agreed next actions.
The short version
What you get. A monthly report and an action list with a named owner for each task.
Is this for you? For channels with enough activity to support useful comparisons. Where the evidence is thin, we mark the findings provisional. If the figures alone are enough, this is more than you need.
What leaves your plate. The analysis and the written report. On the review call we agree actions and responsibilities together.
Start with the Free Audit.
A document you have read before we talk
The report is shaped by the answer you gave in the first meeting
The report starts with the agreed goal. For enquiries, we examine the route from content to the next action using the data available. For awareness, we choose measures appropriate to that objective. Supporting metrics help explain the result.
The report arrives before the call
We send the report before the call. Together we review the observations, plausible explanations and proposed actions. Alternative explanations stay visible, and findings from a thin month are marked provisional.
Every action has an owner
Every report ends with named actions. BUBI may change an opening or develop a thumbnail concept; your next shoot may need another angle or a topic your audience has requested. We agree who does what.
The monthly survey is anonymous
The monthly review is short, optional and anonymous. It covers communication, quality, scope and anything you wish we also did. We read each response and apply useful improvements where they fit.
Inside the monthly report
What gets read
We review retention patterns, thumbnail comparisons, watch time and the route to the next action where data is available. Comments add context that the numbers may not explain.
How a page of the report is built
A graph, an observation, an inference, and an action. Every page. Plus an overview at the front and a page at the back naming next month's focus, which is the page that becomes the following plan. Numbers are watched weekly; the reading happens monthly, on a call.
What it feeds
The report informs repurposing, the next content plan and the questions worth testing. We combine it with upcoming priorities and ideas that have not yet been tried.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →A number without its reading is a number, and the reading is the part that decides what happens next month.
So it is read aloud, because a figure sent on its own gets filed on its own.
What changes for you
You leave the review with the findings, their limits and a named owner for each agreed action.
Related: Defining the goal · Content systems and planning · A/B testing · Your project manager
Send your channel. We will review recent work and suggest what to address first.
Request your Free Audit.
Three fields, and a written reading back.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →