An overhead view of a laptop and notebook on a studio desk

Strategy and consultancy

The Free Audit

A written first look at your channel, with priorities and a recommended next step.

Built for

quotes given without looking, paying to hear the obvious, audits sold as teasers and committing before any evidence.

Strategy and consultancy

What to expect from the audit

It ends in a recommendation, even when the recommendation is not us

Sometimes the money should go on equipment, or on a different problem entirely, or on nobody at all for six months. We would rather say that than take on a partnership we do not believe in.

We do not quote before we have looked

We review the channel and brief before quoting. The form below is the quickest way to send a link. If the problem is already established, we can build from that work.

The good scores are explained too

Main topics and sub-topics are scored out of ten. What is already working gets the same explanation as what is not, because a partner who knows why something worked can repeat it without us, and that is the point.

Free, with no obligation to continue

The audit is a first look from the outside, complete on its own terms, and what it finds is yours whether or not anything follows.

What the audit reads, and what comes back

What gets examined

The public data: the channel, the recent uploads, the packaging, the metadata, the near competitors and the topics they have saturated. Where you have delegated access, the analytics behind it.

What comes back

You receive a fit assessment, scores with their reasoning, two or three priorities and a recommended next step. It is a concise first assessment based on the information available.

At the bench

The work, demonstrated

Try a decision from the craft: drag, tap or toggle, then read the trade-off.

These are illustrative models; no partner’s results are shown.

More demonstrations at the bench →

Walk away. Four ways a Free Audit can end, and where each one leads. The audit itself is free; the Sprint that begins every partnership is quoted separately.

The channel is fine and the website is the problem. Then we explain what points to the website and whether any production work would help. The next step may belong with another specialist.
The room is the limit, not the edit. Then we test practical recording changes before adding more post-production. Treatment, placement or another room may help.
There is no audience yet to serve. Then start with a manageable publishing test and learn who responds. The right production scope may be small.
It is a good fit. Then we scope it, in writing, and the number follows the scope.

Each of these can happen; we do not publish how often. If further work makes sense, we agree the scope and fee before you commit.

Blank on purpose. A mock Free Audit report on the eight topics the audit can score.

Packaging and titles
The first thirty seconds
Sound
Colour and consistency
What happens after the video
Publishing rhythm
The competition
Where enquiries come from

The audit scores whatever you tell us matters. Nothing is scored in advance and nothing is scored here.

The scores are blank here on purpose: we have not looked at your channel yet, and a number invented to fill a template is worth less than no number at all.

We do not ask you to trust our estimate. We ask you to read what we found before there is any estimate to trust.

What changes for you

You learn where the channel stands and what to do next, at no cost and with no obligation, and we learn whether we are the right people to do it.

Paste a link and we will read the channel. A person writes the audit by hand, so it is not instant: typically three working days.

A quick fit check

Request your Free Audit.

Three fields, and a written reading back.

Received. We reply in writing, usually within three working days.

That did not send. Try once more, or write to us instead.

Your audit usually arrives within three working days. We use your details only to reply to your enquiry.

What you will get

✓

What is working, what could improve and whether we can help.

✓

Two or three priorities, with the reason for each.

✓

A recommended next step, even if that step is not us.

There is no obligation to continue. We only arrange a call if you ask for one.

See the audit template·the scoring criteria

The work, written up

The case studies keep their dates, sources and limits visible.

See the casework →