CTA and funnel design
A clear next step that fits the video, with useful supporting links and a destination ready for the visitor.
The short version
What you get. A clear route from the video to the next action, with a plan for measuring the response.
Is this for you? For content with an offer, page or next step to point people towards. We review the destination as well as the invitation. Not if the ask must stay at the end; its place is chosen with the retention curve and the content in view.
What leaves your plate. The invitation, placement and route to the destination, using retention and response data where available.
Start with the Free Audit.
One destination, placed where the attention is
Placement starts from the retention curve, then the enquiries confirm it
Retention helps identify possible moments for an invitation. Clicks and enquiries, where they can be tracked, help us assess the response. We consider the content and the destination before deciding where to place the ask.
The lesson carries on after the ask
One line from a partner's SOP: after the call to action, return to the instrument angle and keep teaching. An invitation that lands exactly where the video stops teaching teaches an audience that the ask is the exit. Carrying on costs a few seconds of runtime and keeps intact the reason they came in the first place, which is worth considerably more than the seconds.
One destination per video
Our default is one primary destination that continues the subject of the video. Supporting links can still serve other needs. If the audience has two clear next steps, we make that choice explicit and assess the response.
The form asks only what a reply needs
We ask for the information needed to give a useful reply. Extra fields, such as budget or telephone number, are included only when they serve the next step.
The route from the video to the enquiry
The steps in between
A useful video, a relevant invitation, a page that continues the promise, an appropriate form and a clear response process. We review the connection between each step.
Where the same destination repeats
Descriptions, pinned comments and other relevant surfaces use a consistent invitation and destination. We choose the placements that fit the platform and the video.
What gets checked afterwards
We review tracked clicks, enquiries and the information submitted, with attribution limits stated. The findings inform the next placement or destination test.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →The curve records where the attention still was, which beats the end of the video where the fewest people remain.
Whether that was the right moment to ask is a thing the enquiries tell you, not the graph on its own.
What changes for you
The invitation fits the content, the next step is clear and the response is measured where tracking allows. We use that evidence to improve the route.
Related: Analytics and reporting · Defining the goal · Hooks and the first seconds · Between the uploads
Send your channel. We will review recent work and suggest what to address first.
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Three fields, and a written reading back.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →