The standard holds without you holding it up.
Agree the goal, calibrate the work and run a repeatable production cycle. The Free Audit comes before a quote for paid work.
Watched the cut. The hook lands a beat late; tighten 0:03 to 0:04.
Tightened, and the grade matched on the wide. v2 is up.
Better. The chord overlay enters before the hand; swap the order.
Done in v3.
Approved. Send it up.
One watch, zero notes. All yours.
You can check where your video is, any hour.
Leave feedback on the exact frame. You can check each version and its status, and we record corrections so the next edit starts with what we learned.
It starts before the footage
Before a shoot, we send set-up notes your crew can use: mic placement, light, angles, written to survive a change of shooter.
What to spend on before you film →What working together feels like
Four concerns to discuss before starting a partnership.
A year in, and every call is still about a problem.
From problems to ideas
Your involvement shifts from chasing corrections to developing ideas with us. You still make the decisions that need your expertise and knowledge of the audience.
The studio gets faster, and the work gets thinner for it.
Efficiency has to buy something
A faster way of working earns its place when it buys room to expand the work. The test: what did the saved time buy?
The deadline slides. Then it slides again.
Cover when someone is away
A second founder and editor can pick up the work from the written brief and brand notes. If a date is at risk, we tell you against the agreed schedule.
By month two, your editor has vanished.
The standard outlives the editor
Your rules live in a written SOP that both founders hold, so a change of hands is a change of hands and not a restart.
Illustrative scenarios.
The four-step method
What result are we working towards? We agree the goal and write down how we will assess progress.
01 · Discover
We review your channel, discuss what you need and identify the priorities. The Free Audit is yours to keep whether or not paid work follows.
Auditing a channel →02 · Calibrate
We record your colour references, pacing, subtitle style and language in a shared brand standard, then update it as the work develops.
03 · Produce
Edits move through review, with feedback attached to the exact frame. While one piece is waiting for notes, we work on the next available task.
04 · Optimise
We review retention, packaging and pacing, then use what we learn alongside your priorities to plan the next work.
Analytics and reporting →The same steps, with a clock
BEFORE THE MONTHLY PARTNERSHIP
The Free Audit
BUBI
We review the channel, nearby competitors and recent uploads, then reply with the priorities we see.
You
Send a channel link and contact details. Add your goal or a brief if you have one.
By Friday
A written review, usually within three working days.
SPRINT + WEEK 01
Access, a baseline, and one goal
BUBI
Numbers from reporting access: reach, engagement, retention, click-through. The Sprint first, then the competitor read and the library watched.
You
Channel access, and one conversation about what you know that we do not.
By Friday
A baseline, the competitor set, and one named goal, set in the proposal.
Defining the goal →WEEK 02
The SOP, and the first cuts
BUBI
The SOP drafted from what week one recorded. First edits begin. The test list agreed: which titles, hooks, thumbnails and lengths are being tried, and what would count as an answer.
A/B testing →You
Notes on the first cut, at the timecode.
By Friday
SOP v1 attached to the thread, the first cut on the bench, and dates in the calendar.
WEEK 03
Publishing, and watching properly
BUBI
The first pieces go out on the agreed dates. We watch against the test list, and the SOP takes its first amendments from what the week taught.
You
Decisions, and anything your audience says to you that we would not see.
By Friday
Published work, a pipeline you can follow, and SOP v2.
WEEK 04
The first report, and what it does not prove
BUBI
The report reads the month against the goal from week one, with the tests separated from the noise. Next month's cadence set.
Reading a video →You
Twenty minutes with a one-pager that has already been read for you.
By Friday
A read of the month, a cadence, and an SOP that now holds your rules.
MONTH 02
Then it repeats, with a thicker SOP
BUBI
The same loop, now run by BUBI, with fewer questions in it.
You
Shoot, think, invest and improve.
By Friday
A month that runs without you holding it up.
An illustrative first month. The actual dates depend on the scope and are agreed in writing. This period helps us assess the working arrangement; growth needs a longer evaluation window.
Check us like a stranger, and when we are the wrong call
Promises like these, broken somewhere else
Read the casework and reviews, check the exit terms and use the Free Audit to see how we think. Compare those with what your channel needs.
See the casework and reviews →Two boutiques, both sounding right
Ask each studio whose style the work will follow, what leaves with you at the end, and what you can assess before paid work begins. Use the answers to compare the actual arrangements.
Procurement first, pilot second
If you have a formal procurement process, share the requirements early so we can establish whether we can meet them and when work could begin.
The lowest invoice per video
Our fee covers a team and ongoing coordination. If you need one defined edit at the lowest possible fee, a freelance editor may be a better fit.
What "done properly" means, craft by craft
Try a few of the decisions behind an edit: framing, sound, colour, pacing and subtitles.
Five demonstrations lead the row: reframe crops one shot to 16:9, 9:16 or 1:1 around the subject, within what the footage allows; grade match brings two camera views into one colour; loudness illustrates a mix brought to the agreed delivery specification; pacing compares cut points as shot and as cut; and the subtitle demonstration tests one style on short, typical and long lines. Service-page demonstrations follow where they fit, each captioned on its own page.
Curious how this looks for your channel?
We look at what you have, tell you what we would change, and agree the expected result before anything begins.
Start the Free AuditStart with the Free Audit
Send a link to your work.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.