Systems, not moods.
Discover, calibrate, produce, optimise. The expected result is agreed in the first conversation, and no quote comes from a brief alone.
The four-step method
The first question, in the first conversation, is "What result are we expecting?" Asked in those words, answer written down, because every step below is a consequence of it. From the people who will edit your videos it can feel surprising. It should be the norm.
01 · Discover
We start by listening: to you, then to your channel. A proper look at where things stand, where attention leaks, and what is worth fixing first. Opportunity mapping, with nothing to sign at the end of it.
Read more: auditing a channel →02 · Calibrate
Every partner gets a written SOP: your colour references, pacing rules, subtitle style, the phrases you would never say. Your brand's DNA, captured.
03 · Produce
Footage arrives; the pipeline starts. Edits move through the partner portal, where feedback lands on the exact frame it refers to. And while we wait on your notes, the next video is already on the bench.
04 · Optimise
Delivery is not the finish line. We read what happened: retention, packaging, pacing. Then we fold it into the next brief, so the channel compounds rather than repeats.
Read more: analytics and reporting →The same steps, with a clock
WEEK 00
The audit, before anything is agreed
BUBI
We read the channel, the competitors and the recent uploads, and write down what we think is in the way.
You
One link. Nothing else, unless you want the read talked through.
By Friday
A concrete diagnosis and a recommended next step.
WEEK 01
Access, a baseline, and one target
BUBI
Sourcing our numbers from reporting access: Reach, Engagement, Retention, CTR… The competitor read, the library watched end to end.
You
Channel access, and one conversation about what you know that we do not.
By Friday
A baseline, the competitor set, and one named goal.
Read more: defining the goal →WEEK 02
The SOP, and the first cuts
BUBI
The SOP drafted from what week one recorded. First edits begin. The test list agreed: which titles, hooks, thumbnails and lengths are being tried, and what would count as an answer.
Read more: A/B testing →You
Notes on the first cut, in the portal, at the timecode.
By Friday
SOP v1 attached to the thread, the first cut on the bench, and dates in the calendar.
WEEK 03
Publishing, and watching properly
BUBI
The first pieces go out on the agreed dates. We watch against the test list rather than against a feeling, and the SOP takes its first amendments from what the week taught.
You
Approvals, and anything your audience says to you that we would not see.
By Friday
Published work, a pipeline you can see in the portal, and SOP v2.
WEEK 04
The first report, and what it does not prove
BUBI
The report reads the month against the one target from week one, with the tests separated from the noise. Next month's cadence set.
Read more: reading a video →You
Twenty minutes with a one-pager that has already been read for you.
By Friday
A read of the month, a cadence, and an SOP that now carries your preferences.
MONTH 02
Then it repeats, with a thicker SOP
BUBI
The same loop now self-managed by BUBI, with fewer questions in it.
You
Shoot, ideate, invest, and improve.
By Friday
The thing this page is really about: a month that runs without you holding it up.
A typical month, and not a contract. The Fridays above are how the weeks are shaped; the real dates are agreed per partnership and written into it. The limit: four weeks cannot prove a growth outcome on any platform, and we do not claim one from it. What four weeks proves is whether the working relationship holds.
What "done properly" means, craft by craft
The decisions that separate a competent cut from one that holds attention. Each is a working demonstration, here to try rather than take on trust, because the difference is easier to see than to be told.
The bench covers reframing for attention, grade matching between cameras, loudness set to platform standard, pacing that holds a viewer, and subtitles built for silent viewing.
The next video starts with what the last one taught us.
We work remotely, so nothing important lives in someone's head. Every stage has a written standard, a named owner and a place you can see it from.
Watched the cut. The hook lands a beat late; tighten 0:03 to 0:04.
Tightened, and the grade matched on the wide. v2 is up.
Better. The chord overlay enters before the hand; swap the order.
Done in v3.
Approved. Send it up.
One watch, zero notes. Publish.
You can check where your video is, any hour.
Feedback should not be a five-hundred-word email describing which second to change. In our partner portal you click the frame, leave the note, and it is done. Versions are labelled, and the status of every video is yours to check at any hour.
It starts before the footage
Before a shoot, we send set-up notes your filming team can actually use: mic placement, light, angles, written to survive a change of shooter.
Read more: what to spend on before you film →What working together feels like
Every rule on this page exists because of a complaint somebody made about somebody else. Here are five of them, and the rule each one bought.
“A surprise invoice for things I thought were included.”
Scope in writing
Agreed before work starts, and the document that says so is the one we both work from.
“I sent three messages into the void.”
A named channel
Every partnership gets a dedicated thread, and our operations lead is on it too, so nothing rests on one person's inbox.
“Some edits were not completed the first time, or to spec.”
Versions on record
If something is wrong, it is labelled, fixed and learned from, in the open.
“By month two, my editor had simply vanished.”
The standard outlives the editor
Your rules live in a written SOP that both founders hold, so a change of hands is a change of hands and not a restart.
“The deadline slid again. And again.”
A pipeline, not a person's week
No single week is a single point of failure. If a week goes wrong, a second founder and a second editor can pick it up. A date can still slip, and when one is at risk you hear it early, because the schedule that binds is the one agreed in writing.
None of these lines were said about us, and none of them came from our partners. They are the complaints this industry collects in public, gathered from years of reviews of other studios and anonymised.
Check us like a stranger, and when we are the wrong call
Promises like these, broken somewhere else
If a supplier's website has burned you before, do not take this one's word either. Check it instead: every public review at every rating is on the casework page, the exit terms are published in full, and the audit shows our working before any money moves. If the record does not hold, walk away: the check costs an afternoon, the wrong contract costs a year.
Two boutiques, both sounding right
Ask both the same three questions. Whose style will the work be in, yours or theirs? What leaves with you if you leave, and is it written down? Will they show their working before you commit? The answers decide it, ours included: if the other studio answers better, choose them.
Procurement first, pilot second
This is a small supplier, and a procurement process built for large ones takes longer to clear than the work takes to start. If nothing can begin until that process closes, an agency that already runs it every week will get you moving sooner.
The lowest invoice per video
One person with no studio behind them will usually come in under us on that one line. If that line is what decides it, the honest answer is that we are not competing for it.
Curious how this looks for your channel?
We look at what you have, tell you what we would change, and agree the expected result before anything begins.
Start a free auditStart with a free audit
Tell us where your content is now. We will come back with what we would change and what result to expect.
A person reads the channel and writes the audit by hand: a considered read typically takes three working days. That is the usual shape, not a promised turnaround. We use these details only to reply to you: no lists, no lurking.
What you will get
A fit snapshot: where your channel stands, and whether we are a match.
Two to three opportunities: specific, prioritised, yours to keep.
A recommended next step, even if that step is not us.
The audit is free and commits you to nothing: nobody follows up with a call you did not ask for.