Auditing a channel
A YouTube channel audit, scored out of ten, topic by topic, with the good scores explained as carefully as the bad ones.
The short version
What you get. A scored channel review with explanations and priorities, written so you can share it.
Is this for you? For channels with published work to review. With very few uploads, conclusions about lasting patterns remain limited. Not a full plan: the audit stops at two or three priorities and a next step, which may not be us.
What leaves your plate. Reviewing the channel, explaining the scores and prioritising opportunities while identifying what should be preserved.
Start with the Free Audit.
What a score is for
Everything is scored, and every score is explained
We score the topics and sub-topics out of ten, then explain the observations behind each score and the changes we recommend. The numbers summarise our assessment; the reasoning makes it usable.
What already works gets the same paragraph as what does not
We explain strengths as carefully as weaknesses so you can preserve what is working while making changes.
The audit comes before there is anything to quote
This is the Free Audit applied to your YouTube channel: a review of publishing, packaging and the available performance evidence. It costs nothing, and you can request it on the Free Audit page.
Competitors are read one at a time
We review relevant creators individually, noting their strengths, crowded topics and questions worth exploring. The comparison informs the strategy alongside your expertise and priorities.
The scope of a channel audit
What gets read
We examine recent uploads, packaging, metadata, publishing frequency, visual identity and the channel’s purpose. Where you delegate analytics access, we include the relevant private data.
What you receive
The scored review and its reasoning, two or three priorities, and a recommended next step. That may be production support, equipment or a different task to address first.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →A score with no reasoning attached is a grade, and a grade tells a partner nothing they could act on tomorrow morning.
So every mark, good and bad, arrives with the reason it landed where it did.
What changes for you
A reading of where the channel stands, in language that survives being forwarded to somebody who was not on the call, with the good news explained well enough to be repeated on purpose.
Related: The Free Audit · Channel strategy and DNA · Market and audience research · Reading a video
Send your channel. We will review publishing, packaging and the next steps the available evidence supports.
Request your Free Audit.
Three fields, and a written reading back.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →