Reading a video
What one video tells you about the next one. The partnership report is a different job and lives under strategy.
The short version
What you get. Findings from individual videos, ideas for reuse and actions tied to the channel’s goal.
Is this for you? For published videos with enough activity to examine. Low-traffic findings are marked provisional. Not yet, if the purpose of the video is still open; the questions here start from it, so defining the goal comes first.
What leaves your plate. Reviewing performance, comments and opportunities for reuse, then turning the findings into recommendations.
Start with the Free Audit.
Read one video, brief the next
Questions shaped by the video’s goal
We examine retention, the response to the call to action where it can be tracked, recurring comments and scenes worth considering for reuse. The questions depend on the goal and the data available.
The relevant measure comes first
We start from the agreed goal, whether that is awareness, subscribers, enquiries or another outcome. The report leads with the relevant measure and includes supporting metrics that help explain it.
The call is for interpretation
We send the written findings before the monthly review. The call is used to discuss interpretation, limits and the actions to take next.
Every report ends in tasks for both sides
The findings become an action list with named owners. Some changes happen in the edit; others may affect the next shoot, the offer or the topics you choose.
The evidence behind each report
What is measured
We review watch time, retention, click-through, traffic sources and subscriber response, with packaging comparisons where the data supports them. A weekly snapshot and fuller monthly review help us identify changes worth investigating.
What the numbers are read against
We read comments for confusion, questions, requests and reactions to the production. Retention patterns are compared with what happens in the video. Together with editorial judgement, they help identify scenes worth reusing.
Why this is treated as part of the craft
Analysis helps us test an instinct against what viewers did. It can sharpen a format, suggest another use for a scene or show where the next experiment is needed.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →Without analysis, a channel is a feeling, and a feeling cannot tell you which scene to cut again.
Feelings found the format; measurement is what lets you repeat it.
What changes for you
A written account of progress towards the goal, with the evidence, limitations and proposed next actions available before the review call.
Related: Analytics and reporting · Defining the goal · Repurposing · Between the uploads
Send your channel. We will review publishing, packaging and the next steps the available evidence supports.
Request your Free Audit.
Three fields, and a written reading back.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →