How pricing works, and how you leave
Partnerships start at £1,000 a month. Beyond that there is no price list, and the terms for ending a partnership are published here in full, so you can read how one ends before you start it.
How the number gets arrived at
A tactic can be bought by the unit; a strategy cannot. It works by being applied, measured and iterated over months, and a five-video order is a strategy interrupted three times. So nothing here is sold by the video: we diagnose, then scope, then price the scope.
What a fixed menu hides
A flat price fits nobody: it quietly overcharges the simple channel and starves the complex one. The menu looks honest; the invoice disagrees later.
What we scope instead
Your channel, your formats, your cadence, priced as one written scope rather than as a menu. The cadence, the standard and what is included are fixed at the start; what we make inside that, and in what order, follows what the numbers say.
The audit bridge
Pricing starts from evidence: the free audit shows what we would actually do, and the number follows the scope, in that order. Sometimes that audit says not to spend it here at all. If the money would do more as equipment, or as a different hire, we say so. Short-term that costs us; over a partnership measured in years it is the only version that works for either side.
One sample before anything long-term
Before any retainer there is a single produced piece. It is a paid trial, priced on its own and covered by its own 14-day guarantee; if a retainer follows, its first month carries a fresh guarantee of its own. Its purpose is not to prove we can edit; it is to find out whether the two sides work well together, because a partnership where direction is not welcome will not reach the result.
We would rather scope carefully than sell quickly, which is also why we take on a limited number of partners at a time.
The policy, in one line.
And how you leave
Everything below is published in the terms and linked to the clause it comes from. The agreement you would sign carries the same terms; ask and we send it before you sign anything.
No minimum term, and thirty days' notice
There is no minimum term. An ongoing partnership runs month to month and ends on thirty days' written notice, from either side, unless the proposal you signed says otherwise. Those thirty days are billed in full, and if they run past the end of a billing cycle the extra days are charged pro-rata; the notice month is a working month, and nothing is charged beyond it. A project engagement ends on delivery. Terms of Service, clause 11.
The work is yours
Once a deliverable is paid for it belongs to you, and so do the licences bought for it: music, stock, typefaces, taken out in your name wherever the licensor allows. We keep one thing, a permanent licence to show the finished work as an example of what we made for you, exercised as a showcase clip of up to fifteen seconds a video, and never to sell anything of our own on the back of it. Terms of Service, clause 5.
What stays with us
Working files, unused concepts and how our own bench is run, unless the proposal says otherwise. That is where the standard proposal starts, and a proposal is a better place to argue it than a page like this. Terms of Service, clause 5.
The SOP, which was never one document
The living SOP built with you has two halves that were never the same thing. One half describes your brand: colour references, pacing rules, how your subtitles are set, the phrases you would never say. That half is yours, it always was, and it leaves with you in a form you can hand to whoever comes next. The other half describes how we run our own bench: how a week is staffed, how a file moves, how we conduct an audit. That half stays here, and it is the only part that does. Terms of Service, clause 5.
What is ours to keep, and what is yours to know
Anything that crosses between us, the plan, the reasoning, the way the work is organised, is yours. The free audit is the clearest case: you keep the plan of actions and the why and how of putting it into practice, and you do not get the method we used to arrive at it. And it holds whether you stay or not. If a partnership ends, the plan and the reasoning behind it leave with you; we would rather have contributed to a channel that outgrew us than have kept it by making it hard to leave. Terms of Service, clause 5.
We take ourselves out
On the last day we remove our own access from your channel, your brand account, your ad account and your analytics. We do not wait to be asked, and you get a written list of what was removed. Underneath that is how the access works all the way through: it is delegated to us, never your passwords, so in the ordinary case there is nothing to hand back. Where you have given us a credential anyway, it is rotated at the end and named on the same list. Checking whether a former supplier is still sitting in your permissions is a job nobody remembers to do, so we do not leave it with you. Terms of Service, clause 11.
How long your files stay available
Two clocks, not one, and the difference is the part most suppliers never write down. Video and project files stay available for one year after that video or project is delivered. Brand-related strategy, research and the SOP stay for one year after the partnership itself ends, which is a later date and often a much later one. The billing page states the first clock. This is the second, and it is here because it is a question anybody would ask in the first call. Terms of Service, clause 11.
What we can promise in writing
Proposals are custom, everything in the agreed scope is included, and a change to that scope is priced with you before the work, not after. A new engagement is covered from its first payment by a 14-day guarantee: ask, and the money goes back on anything you have not yet received and published, less the third-party costs already spent on it and the payment-processing fees, both itemised for you. No reason required. For a monthly partnership that is the whole first billing month, and we would rather lose it than hold somebody to a fit that is not there.
Not sure which level fits?
That is what the free audit is for: a fit snapshot and a recommended next step, before any commitment.
A person reads the channel and writes the audit by hand: a considered read typically takes three working days. That is the usual shape, not a promised turnaround. We use these details only to reply to you: no lists, no lurking.
What you will get
A fit snapshot: where your channel stands, and whether we are a match.
Two to three opportunities: specific, prioritised, yours to keep.
A recommended next step, even if that step is not us.
The audit is free and commits you to nothing: nobody follows up with a call you did not ask for.