Strategy and consultancy
The thinking around the making: a clear goal, a useful plan and a record of why decisions were taken.
The short version
What you get. Shared responsibility for the plan and a written record of the decisions behind it.
Is this for you? For founders and in-house strategy leads who want us to advise on the work and make the post-production decisions assigned to us. If you need a fully prescribed brief carried out without that input, a freelance or in-house editor may be a better fit.
What leaves your plate. The initial assessment, production recommendations and ongoing planning agreed in the scope, with a named founder accountable.
Start with the Free Audit.
Consultancy without a separate booking
The audit happens before the quote
We review the brief and the channel before quoting. The audit explains what is working, what could improve and the evidence behind each judgement.
The first question is what result we are expecting
Awareness, subscribers, enquiries and sales can call for different creative choices. We agree the main goal and how progress will be assessed before production begins.
The advice comes with the partnership, and sometimes it costs us the work
If the money would do more as equipment, or as a different hire, or as nothing at all for six months, that is what gets said. Over a partnership measured in years it is the version that works for either side.
A named founder is accountable
Each partner has a named founder accountable for the relationship. Day-to-day coordination is defined in the scope; the Retainer and Partner System include the dedicated management role. Shared records support continuity if the assigned person changes.
The strategy cycle
Read, decide, design
The public data and the analytics, then the expected result written down, then a content system built to reach it: formats, cadence, the topics worth owning and the ones already saturated.
Then measure the right thing
Which sections were rewatched, what the invitation took, which scenes deserve repurposing. None of it is treated as proof of cause: a graph shows what happened, and the why is a hypothesis to test next. Delivered by call, because a number without its reading is a number. Every month, and the improvements it teaches are applied across every partnership.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →What you invest in is not a better video; it is less deciding, with one person carrying the why so you can get back to the business.
What changes for you
Deciding stops being something you do alone and at the last minute. Briefs come back with a reason attached, a 'no' arrives when the answer is no, and the plan holds through a month too busy to think about it. The direction of the channel stops depending on how much attention you personally had to spare that week.
Related: The Free Audit · Defining the goal · How pricing works, and how you leave · Your project manager
From the casework: How a London piano school grew from 22,000 to 181,000 subscribers · London Contemporary School of Piano, as of 6 August 2026.
Send your channel. We will review recent work and suggest what to address first.
Request your Free Audit.
Three fields, and a written reading back.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →