The guide

Your first proper video, start to finish

You have never done this properly, and every guide assumes you already have. This one starts at the shopping list and ends at the thumbnail.

One video filmed, lit, heard clearly, cut without drag and packaged to be clicked.

The route, in order

first-proper-video-01
1

What to buy first

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one-day-month-of-content-01
1

A formula beats a calendar

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reading-the-numbers-01
1

Which numbers actually mean something

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sound-room-to-master-01
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Why your video sounds like a room

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filming-lessons-with-instruments-01
1

Ten mistakes people make filming a lesson they teach

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product-on-camera-01
1

Ten mistakes people make filming their own product

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thumbnails-and-hooks-01
1

Thumbnails are chosen at fingernail size

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working-with-bubi-01
1

What result are you expecting?

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ads-that-earn-01
1

Five stages of awareness in one ad account

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first-proper-video-02
2

Three-point lighting for people who film themselves

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one-day-month-of-content-02
2

One filming day, a month of posts

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reading-the-numbers-02
2

How to audit your own channel

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sound-room-to-master-02
2

Why your video sounds echoey

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filming-lessons-with-instruments-02
2

Recording an instrument and a voice together

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product-on-camera-02
2

Photographing every product the same way

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thumbnails-and-hooks-02
2

Three thumbnails

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working-with-bubi-02
2

Is a free audit just a sales call?

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ads-that-earn-02
2

Writing ad angles from pain points

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3

How far should a microphone be from your mouth?

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3

Filming so you can repurpose later

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reading-the-numbers-03
3

What a channel audit should contain

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3

Hum, fans and the fridge

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filming-lessons-with-instruments-03
3

Two microphones, one hollow sound

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product-on-camera-03
3

Lifestyle photos and product photos

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thumbnails-and-hooks-03
3

How long is a hook?

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working-with-bubi-03
3

Per video, monthly or retainer

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ads-that-earn-03
3

What a media buyer needs from your creative

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first-proper-video-04
4

Ten mistakes people make filming themselves talking to camera

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one-day-month-of-content-04
4

A b-roll list you can use again

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reading-the-numbers-04
4

Reading one video to brief the next

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sound-room-to-master-04
4

How far should a microphone be from your mouth?

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filming-lessons-with-instruments-04
4

Mixing a lesson so people can follow it

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product-on-camera-04
4

Cut-out images for marketplaces

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thumbnails-and-hooks-04
4

Film three hooks

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working-with-bubi-04
4

How to brief a video editor

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ads-that-earn-04
4

How many ad variants do you need?

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first-proper-video-05
5

Why your video sounds echoey

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one-day-month-of-content-05
5

Cropping to vertical without losing the subject

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reading-the-numbers-05
5

Your comments are writing your next video

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sound-room-to-master-05
5

Lavalier microphone mistakes

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filming-lessons-with-instruments-05
5

Giving every camera angle a job

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product-on-camera-05
5

Unboxing videos that are not an afterthought

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thumbnails-and-hooks-05
5

Where the eye goes first

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5

Who decides what

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ads-that-earn-05
5

Creative testing and audience testing

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6

Why your edit feels slow

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one-day-month-of-content-06
6

Why a short cut from a long video fails

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reading-the-numbers-06
6

A social report that changes what you film

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sound-room-to-master-06
6

Do you need more than one microphone?

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6

Why your multi-camera edit looks off

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product-on-camera-06
6

What changes when an agency holds your product

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thumbnails-and-hooks-06
6

On-screen text that answers a question

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6

How many revisions is normal?

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ads-that-earn-06
6

Why your ad looks good and sells nothing

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first-proper-video-07
7

Thumbnails are chosen at fingernail size

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one-day-month-of-content-07
7

Feed and Story are two assets

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7

The report that stops two rows early

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7

Noise removal, and when to stop

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7

Your course videos are being edited like your YouTube videos

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7

Carousels people actually swipe

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7

Who answers when someone is angry

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8

How long is a hook?

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one-day-month-of-content-08
8

Why LinkedIn ignores your TikTok

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reading-the-numbers-08
8

An A/B test that teaches you something

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8

How loud should music be under a voice?

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8

Should you cut out every breath

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8

Systems you keep when the editor leaves

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9

Why your audio is quiet on YouTube

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9

Getting your project files back

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10

What mastering does that turning it up does not

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