The guide

Product on camera

For shops and makers: the product range that looks like one shop, on the feed, in the listing and in the unboxing.

A consistent product range, with framing and lighting adapted to show each item clearly.

The route, in order

1

Ten mistakes people make filming their own product

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2

Photographing every product the same way

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3

Lifestyle photos and product photos

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4

Cut-out images for marketplaces

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5

Unboxing videos that are not an afterthought

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6

What changes when an agency holds your product

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