The guide

Reading the numbers without folklore

Read the measures that matter to your goal, check what they can tell you and turn the findings into the next brief.

A regular review that helps you decide what to change, what to test and what to keep.

The route, in order

1

Which numbers actually mean something

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2

How to audit your own channel

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3

What a channel audit should contain

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4

Reading one video to brief the next

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5

Your comments are writing your next video

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6

A social report that changes what you film

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7

The report that stops two rows early

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8

An A/B test that teaches you something

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