Meta ad formats
Feed and vertical versions composed for their intended placements, with specifications checked before delivery.
The short version
What you get. Creative prepared for the placements in your campaign, ready for the media buyer to use.
Is this for you? For Meta campaigns needing feed and vertical creative. We agree the required placements with the buyer before production. If the campaign runs in a single placement by design, one version may be all it needs.
What leaves your plate. Both placements composed from the start rather than cropped from one file, so switching a placement on is the buyer’s lever to pull.
Start with the Free Audit.
Both placements get their own composition
The standard pair
Our default is a feed version and a vertical version for Stories or Reels. A deliberately single-placement campaign may need only one. We agree the set with the media buyer and check each composition against its intended placement.
The buyer controls placement, and we make that possible
We prepare the agreed formats so the media buyer has suitable creative for the placements they choose. That choice also depends on the campaign objective, audience and results.
A crop is not a version
The safe areas are not a guideline, they are where the interface puts its own furniture: the profile row, the caption, the sticker tray, the swipe affordance. Stretching one asset across both placements does not lose margin, it loses whatever was in the margin, and that is usually the call to action.
What changes between feed and vertical
Feed and vertical placements give the composition different space. We adjust text, framing and the first point of attention for each.
Two aspect ratios, set twice
Ratios checked against current guidance
4:5 for feed, 9:16 for story and reels, checked against Meta's current placement guidance in Ads Manager rather than assumed, because the accepted ratios and safe zones move. Copy that fits one rarely fits the other at the same size, so it gets set twice rather than scaled once.
Delivered ready to run
Versions are named for their intended placement and delivered to the agreed specification. A text-free master keeps later adaptations possible; a new placement may also need new composition, copy or export work.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →Shipping one asset is shipping half a campaign, and the missing half is usually the one with the button in it.
A crop is not the second half; it is the first half with the button cut off.
What changes for you
The media buyer receives suitable versions for the agreed placements, with clear file names and checked compositions.
Related: Ad creative · Attention and eye path · Vertical video editing · Hooks and variants
Send your page and ad library link. We will review the creative and recommend what to test next. Performance analysis also needs the relevant campaign data.
Request your Free Audit.
Three fields, and a written reading back.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →