Statics and carousels
One clear idea for a static; a useful sequence for a carousel. Each card gives the viewer a reason to continue.
The short version
What you get. Clear static concepts and carousel sequences prepared for the campaign and its tests.
Is this for you? For a product or message that can be shown in one frame, or an idea that benefits from a sequence. Not if the words have to explain the picture; where the value can be shown, the image proves it.
What leaves your plate. The claim carried by the image, every card built to open the next, and testimonials sequenced into an argument instead of dumped in whatever order they arrived.
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The image carries the claim, the last line earns the swipe
The image carries the claim
On a feed a single idea carried by the image registers before any caption is read, so where the value is something you can show, the image proves it and the words are a caption; if the copy has to explain what the picture is showing, the picture is not working. Where the value is a claim or a number, a price, a hard statistic, a named guarantee, the words carry it and the image backs them up.
Every card has to earn the next one
We design the sequence so each card adds something and the relationship between cards is clear. A viewer should understand why the next one is useful, without needing an unfinished sentence on every card.
Social proof is sequenced into an argument
Five reviews in a grid is a wall. The same five arranged so each one answers a different objection is an argument, and it is the same five reviews.
Statics are variant work too
The same discipline as video: one variable at a time, angles from research, and a set the buyer can learn from.
What a static costs when it is wrong
Creative choices affect how the campaign’s budget is used. We give the buyer a clear set of variants and the question each is meant to test, so results can guide the next creative decision.
Layout and type
Composition built for a feed
A single subject that still reads when the feed shrinks it, contrast decided for a phone held in daylight, and text sized for the frame it will appear in. Every one of those is a decision about the platform.
Built to the brand's own rules
Type, colour and grade come from the partner's written rules, so the ad reads as the brand's own.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →A well designed card is not what moves a thumb sideways; a card that left something unfinished is.
A finished card gives the thumb permission to leave.
What changes for you
Clear, recognisable creative with a reason for each card and versions the buyer can test.
Related: Ad creative · Product knowledge · Hooks and variants · Meta ad formats
Send your page and ad library link. We will review the creative and recommend what to test next. Performance analysis also needs the relevant campaign data.
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What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →