Social media management
A shared plan for your social channels: understand the brand, prepare the work, publish and use the response to improve the next plan.
The short version
What starts working. A feed that behaves like a channel: a shape people recognise, a reason for every post to exist, and a monthly conversation about what the numbers meant, not a document proving that work happened.
Is this for you? For regular social publishing that needs coordinated planning, production and replies. We agree the research period and first publishing date before work begins. Not for platforms outside the six in scope: Instagram, TikTok, LinkedIn, X, Facebook and Threads.
What leaves your plate. Brand research, recurring formats, platform adaptations and feedback from the audience, within the agreed scope.
Start with the Free Audit.
The loop we already run here, run on your feed
Research before the publishing plan
We review your brand, site, recent posts, audience questions and relevant competitors before setting the plan. The depth and timing depend on the starting point. Audience needs and fit guide the work, alongside demographic information where it is relevant.
The unit is a formula, and it repeats
A calendar tells you what goes out on Thursday. A formula tells you what Thursday is: same shape, same hour, a different subject each time, so an audience learns when to come back instead of finding you by accident. Individual posts are allowed to fail inside a formula that works. That permission is the whole point of having one: it turns a feed into a habit.
Every platform is written for separately
We check the register, length, format and purpose of each destination. Some work can be shared; other pieces need a different opening, caption or edit. The plan identifies the adaptations each platform needs.
Comments feed the next plan
Replies matter in their own right. Recurring questions and useful suggestions also inform the plan. When a customer story could become content, we confirm the appropriate permission and attribution before using it.
What a month looks like
| Content plan | two or four week cycles |
|---|---|
| Platforms in scope | Instagram, TikTok, LinkedIn, X, Facebook, Threads |
| Post-publish check | the first hour, then the following days |
| Reporting | monthly, on a call, with your own teams present |
| Rapid requests | story and post designs at short notice |
A month of social, item by item
The content plan
A plan in two or four week cycles across the platforms in scope. Captions written to be read by a person and found by an algorithm, hashtags chosen for a reason, and a call to action pointed at wherever the brand sells, which for an e-commerce brand is often a marketplace and not its own site. Dates that matter to this brand in this country, in place of a generic seasonal calendar.
The shopfront is fixed before the first post
We review bios, highlights, links, descriptions and profile imagery, then agree updates with you. Existing posts that conflict with the new direction are flagged for a decision; account creation or removal of published work is agreed before action.
There is a fast lane, because there has to be
Story and post designs at short notice for a discount, a restock or an announcement, plus a quick call when a platform changes something underneath everybody. A monthly rhythm that cannot absorb a Tuesday is not a rhythm, it is a schedule.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →Your social accounts may be new; the loop underneath them is the one this studio has run on channels for years.
What changes for you
A consistent plan across the platforms in scope, with production and publishing responsibilities assigned. Audience feedback reaches the next discussion, and your team can see what is happening without organising every post.
Related: The social calendar · Community management · Social reporting · Multi-platform publishing · Market and audience research
Send your feed. We will review the formats, publishing pattern and opportunities to make more use of the work.
Request your Free Audit.
Three fields, and a written reading back.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →