Multi-platform publishing
Publishing across the platforms in your scope, with the format, caption and schedule checked for each destination.
The short version
What you get. Content prepared for the platforms you use, with a shared schedule and clear file organisation.
Is this for you? For brands publishing on several platforms. We can begin with one or two and assess the case for expanding. Only the fullest partnership includes multi-platform management; it cannot be added to another layer.
What leaves your plate. Platform adaptations, scheduling and publishing checks, using audience data where it helps.
Start with the Free Audit.
Each platform in its own grammar
Nothing gets walked from one platform to another
We check each destination’s purpose, format, opening, caption and viewing context. Some material can carry across unchanged; other pieces need a different edit or composition. The campaign stays recognisable while each version does its own job.
Publishing times are found, then defended
We use the account's history to choose publishing times alongside the agreed production schedule. With no history, we use general platform activity as a starting point, then review the early response week by week. Published advice about the best hour to post is a hypothesis, and it belongs to somebody else's audience.
This is depth inside the top layer
Multi-platform management is not a separate line in the scope. Instagram, TikTok, LinkedIn, X, Facebook and Threads sit inside the fullest partnership already, which is why this page describes how far the work goes and not what it costs to bolt on. A brand that wants to begin on one or two platforms can, and the case for widening then gets made from that brand's own results rather than from a principle.
One shoot, several afterlives
We plan the intended outputs before the shoot so the crew can capture what each version needs. Text-free masters support later adaptations; a new language or placement may also need translation, design or editing within an agreed scope.
The specifications everything is built to
| Reels, Shorts and Stories | 1080 × 1920 px, 9:16 |
|---|---|
| Feed post and carousel | 1080 × 1350 px, 4:5 |
| Grid check | check the current profile preview and keep essential content within its crop |
| File naming | date, subject, format |
| Platforms in scope | Instagram, TikTok, LinkedIn, X, Facebook, Threads |
A dated matrix and one naming convention
The safe areas are the brief
Every platform lays its own furniture over your frame: a profile row, a caption, a sticker tray, a swipe affordance. Type and logos stay clear of those zones per format, so the rule holds across every file, which is why the same design gets set twice instead of scaled once. Those rules, ratio, duration, safe zone, captions and interaction, are kept as a dated matrix with a row per destination and rechecked before a campaign rather than trusted from memory, because platforms move their furniture without notice.
Named so anyone can find them
One naming convention across every asset, so somebody who has never opened the folder can sort a month of content by date, subject and format. Scheduling runs through a single platform, so the queue, the first-hour check and the export for reporting all live in one place.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →Six platforms are not one job done six times; they are six jobs that happen to share a campaign.
What changes for you
The agreed platforms have prepared assets, suitable captions and a shared publishing schedule. Your team can see what is going out and where.
Related: Social media management · The social calendar · Repurposing · Vertical video editing · Shorts and Reels
Send your feed. We will review the formats, publishing pattern and opportunities to make more use of the work.
Request your Free Audit.
Three fields, and a written reading back.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →