Social reporting
A number arrives with its reading attached, or it should not have been sent.
The short version
Is this for you? For reports that are really screenshots, and likes counted as results. A number arrives here with its reading attached or it does not get sent; and it arrives in a meeting, not a PDF nobody opens. Not yet if there is barely any activity to report; a read is only as good as the month it has to read, and a near-silent feed gives it little to say.
What leaves your plate. The graphs interpreted before anyone sees them, read aloud on a monthly call with your sales, production and shop-floor people in the same room, so three departments stop holding three theories about what is working.
What starts working. One monthly hour where everyone who has to act on the numbers agrees on what happened and what changes next, and a next month visibly built out of the last.
The smallest way in. A free audit: three fields, and a written reading back, usually within about three working days. It commits you to nothing.
What to read next. The five levels to see where this fits, or the casework to see it done.
Where a report stops being a file nobody opens
Delivered on a call, with your own teams in the room
Reporting happens monthly, in a meeting, with whoever on your side has to act on it. Sales, production and the people running the shop see the same pages at the same time, which is the only reliable way to stop three departments holding three different theories about what is working. A document sent quietly gets filed quietly, and a strategy nobody argued with is a strategy nobody owns.
The graphs are interpreted before they are sent
Charts are exported and then written about: what happened, what it probably means, and what it is worth doing next. An overview page and a stated focus for the coming month carry the sense of the whole thing, because a report that needs an analyst present to be understood has failed at the only job it had.
It ends in decisions, and the decisions become next month
The last page is a list of actions rather than a summary, and those actions turn into the following month's schedule while everyone still remembers the conversation. When an idea from that list gets built, it comes back to the next meeting sitting beside the number that suggested it. Reporting and planning run as one loop here, which is why neither of them takes very long.
The window that fits the number
What gets tracked is deliberately narrow, and each number is read over the window that actually suits it: how the first hours went and how long organic reach kept going, which cover image earned the click, and which action a post actually collected, never how many people let it drift past. What is still settling is marked as provisional rather than reported as final, so an early figure is not mistaken for a mature one. Vanity numbers are reported when they are asked for and never used to decide anything.
A short report, and why it stays short
What is in the report
Platform by platform performance in a shape a non-specialist can read, the observations underneath it, the inferences drawn from those, and the plan that follows. Multi-platform data arrives as one document instead of five exports and a covering note.
Why it is short
A fifty-page report is a document nobody acts on. The working test is whether the person who owns the brand can act on it the same afternoon without asking a follow-up question.
Without analysis, social media is only a feeling, and a feeling cannot be repeated on purpose.
So the number arrives with its reading, in a room where the people who must act on it are sitting.
What changes for you
One monthly hour where the brand, the sales side and the people making the content agree on what happened and what changes, and a next month that is visibly built out of the last one.
Related: Social media management · The social calendar · Analytics and reporting · Reading a video
The audit reads the feed as a system: formats, cadence and how much of each filming day the channel actually uses. What we would change comes back in writing.
Request your free audit.
Three fields, and a written reading back: a fit snapshot, two or three prioritised opportunities, and a recommended next step.
A person reads the channel and writes the audit by hand: a considered read typically takes three working days. That is the usual shape, not a promised turnaround. We use these details only to reply to you: no lists, no lurking.
What you will get
A fit snapshot: where your channel stands, and whether we are a match.
Two to three opportunities: specific, prioritised, yours to keep.
A recommended next step, even if that step is not us.
The audit is free and commits you to nothing: nobody follows up with a call you did not ask for.
The casework shows all of this done.
The case studies are the same work with the numbers, the sources and the dates attached.
See the casework →