Social reporting
A number arrives with its reading attached, or it should not have been sent.
The short version
What you get. A monthly interpretation of the results, with open questions and agreed next actions.
Is this for you? For active social channels whose results need to inform the next plan. Where data is limited, we say what can be learned and what remains uncertain. Not if reach has to stand in for sales; it can serve an awareness goal, but it does not count as an enquiry.
What leaves your plate. Consolidating the data, explaining the findings and discussing the next actions with the people who need to use them.
Start with the Free Audit.
Reading the month together
Delivered on a call, with your own teams in the room
We provide a written monthly report and discuss it with the people on your side who need to act on it. The call is a chance to test the interpretation, add context and agree next steps.
The graphs are interpreted before they are sent
Charts are exported and then written about: what happened, what it probably means, and what it is worth doing next. An overview page and a stated focus for the coming month carry the sense of the whole thing, because a report that needs an analyst present to be understood has failed at the only job it had.
It ends in decisions, and the decisions become next month
The last page is a list of actions rather than a summary, and those actions turn into the following month's schedule while everyone still remembers the conversation. When an idea from that list gets built, it comes back to the next meeting sitting beside the number that suggested it. Reporting and planning run as one loop here, which is why neither of them takes very long.
The window that fits the number
We choose measures that relate to the agreed goal and read each over an appropriate window. Early figures are marked provisional. Reach or impressions can be useful for an awareness goal; they do not establish an enquiry or sale.
The written report
What is in the report
Platform by platform performance in a shape a non-specialist can read, the observations underneath it, the inferences drawn from those, and the plan that follows. Multi-platform data arrives as one document instead of five exports and a covering note.
Why it is short
The report is as short as the decision allows, with detail available where it supports the interpretation. A reader should be able to find the finding, its limits and the proposed action without an analyst beside them.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →A month of posts starts shaping the next plan once someone reads what it did.
What changes for you
A shared account of the results and the next decisions, with the supporting reasoning available after the call.
Related: Social media management · The social calendar · Analytics and reporting · Reading a video
Send your feed. We will review the formats, publishing pattern and opportunities to make more use of the work.
Request your Free Audit.
Three fields, and a written reading back.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →