The social calendar
We use the previous month’s results to inform the next plan, alongside your priorities and the ideas worth testing.
The short version
What you get. A social plan with a reason for each item and reserve ideas for changes.
Is this for you? For regular social publishing that needs a shared plan across people or platforms. Posts chosen on the day are the exception; most of the grid is planned ahead.
What leaves your plate. Formats, sequencing, the idea bank and the fact checks needed before design.
Start with the Free Audit.
A plan informed by results and priorities
Planning the video channel's own content system, the formula behind the uploads and everything each one carries, is content systems and planning on the strategy line; this page is the social feed specifically, the running order across the platforms your presence posts to.
Start with what we know
We review what was watched, saved, discussed or skipped, then combine it with upcoming launches, audience questions and the brand’s priorities. Where evidence is limited, the plan identifies assumptions worth testing.
A shape that repeats, and a subject that changes
Repeatable formats give the audience a familiar way in and the team a production structure. They also leave room to try an unfamiliar subject. One-off ideas still have a place when the purpose calls for them.
Ideas are banked deeper than the plan
More gets written than the month needs, on purpose. Stock changes, a shoot slips, a topic becomes tasteless overnight, and none of that should leave a hole in the grid. Every idea carries the product or subject it points at, the reference that inspired it and the strategic reason it exists. The ones that ship get ticked, and the ones that are killed keep a note saying why.
Nothing goes into design before the facts are confirmed
We check product facts, stock and claims with your team before design. That reduces avoidable rework and brings the knowledge of the people making or selling the product into the brief.
How a month's grid gets filled
What a plan contains
Each item records its purpose, format, required assets and place in the schedule. We share the written plan and discuss it on a call so the reasoning is available alongside the decisions.
How the order is decided
We vary content types where that helps the sequence and repeat them deliberately within a series. Consecutive headlines should add something, rather than accidentally repeating the same message.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →Last month's numbers and your priorities set the grid; this month's mood can only argue with it.
The first plan is the weakest, because nothing sits behind it yet, and every one after it is better fed.
What changes for you
The plan gives everyone a shared basis for review. Reserve ideas help when circumstances change, and confirmed product facts reduce avoidable delays in design.
Related: Social media management · Social reporting · Multi-platform publishing · Community management · Content systems and planning
Send your feed. We will review the formats, publishing pattern and opportunities to make more use of the work.
Request your Free Audit.
Three fields, and a written reading back.
Your audit usually arrives within three working days. We use your details only to reply to your enquiry.
What you will get
What is working, what could improve and whether we can help.
Two or three priorities, with the reason for each.
A recommended next step, even if that step is not us.
There is no obligation to continue. We only arrange a call if you ask for one.
The work, written up
The case studies keep their dates, sources and limits visible.
See the casework →