Delivery and export
An agreed delivery specification, consistent file names and an organised archive.
The short version
What you get. Files prepared for the agreed destinations and organised for your team, with the retention window stated.
Is this for you? For work that needs reliable exports, clear versions and a delivery location everyone involved can use. Long-term storage sits with you; we keep our copies for a year.
What leaves your plate. Export specifications, version checks, file names and delivery to the agreed storage location.
Start with the Free Audit.
Why the export settings are written down per partner
Each partner has a written delivery specification
The specification records resolution, frame rate, codecs, bitrate settings, audio and metadata handling. It has a date and is checked against the intended platform and the brand’s needs when either changes. Shared presets support the same standard across editors.
The bitrates differ, and that is the argument
One partner's ceiling is sixty megabits per second. Another's is sixty-five. A third exports the same resolution somewhere between thirty-five and forty-five. Those are decisions about what each platform does to a file and what each brand's footage needs, taken against the platform's live guidance and revisited when it changes rather than set once and forgotten. Using the highest number everywhere is the easy answer, and it would cost the third partner render hours for nothing.
Maximum depth and maximum render quality stay on, for different reasons
Maximum depth concerns processing bit depth; maximum render quality concerns scaling. We test the settings for the footage, output and available hardware, checking gradients and resized detail in the exported file. The appropriate choice depends on the render path.
File names are built for whoever goes looking
Two partners sort by subject and format, so their files read as the name of the piece followed by the version. Another sorts by date and product code, so its files open with the date. Identical craft, opposite convention, and both are correct, because those two teams go hunting for a file in completely different ways.
The same craft, three different sets of numbers
| Resolution, all three | 4K, 3840 × 2160 |
|---|---|
| Frame rate | 25 fps |
| Video codec | H.264, VBR, two pass |
| Lesson channel | target about 45 Mbps, ceiling about 60 |
| Recipe channel, one | target 45 Mbps, ceiling 65 |
| Recipe channel, two | target 35 to 45 Mbps |
| Audio | AAC, 48 kHz, stereo, 384 kbps |
| Master meter | no clipping; limiter ceiling about 1 dB below the top, as insurance |
| Render settings | maximum depth and maximum render quality on, metadata off |
| Vertical formats | 1080 × 1920 at 9:16; feed posts 1080 × 1350 |
| Typical render | about 1.5 hours per long-form export |
What happens after the render
One shared platform, agreed at the start
Whichever one the partner already uses. Everything delivered goes to the same place every time, and that place is reachable by every one of us working on the brand and by nobody outside it. The point of agreeing it in week one is that your team never has to ask where something went.
A tracked list, with the states written on it
Every deliverable sits on a shared sheet carrying its state: in progress, waiting on raw footage, delivered, invoiced. It exists so the answer to where is that video is a filter rather than a message, and so a month of work can be looked at as a month and not as a folder.
Corrections are versioned clearly
When a passage changes, we render the corrected material and deliver an unambiguous current version. Superseded files are clearly marked. Each video’s footage, masters and working project are retained for one year after delivery; editable project-file handover is agreed separately.
At the bench
The work, demonstrated
Try a decision from the craft: drag, tap or toggle, then read the trade-off.
These are illustrative models; no partner’s results are shown.
More demonstrations at the bench →There is no correct bitrate. There is a correct bitrate for this brand, on this platform, written down where the next person will find it.
What changes for you
Clearly named files, checked against the agreed specification and delivered to the shared location, with a defined retention window.
Related: Multi-camera editing · Vertical video editing · Colour grading · Mastering for platform
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The work, written up
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